TV and Radio audiences can only hear in 30 second sound bites. The last 10 seconds of most 40 second spots goes unheard.

Nobody reads copy... unless they are engaged by it. We believe that anyone who actually does read advertising copy should be glad they did.

A design is not a concept. A concept is born, then it is designed, written, photographed, illustrated or typeset. Sadly, too many people do not know the difference and wonder why their ads aren't working.